Top 5 Social Apps Performance in Lithuania, Q4 2022

During the fourth quarter of 2022, the top social apps in Lithuania showed varying trends in downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, BeReal. Your friends for real., Facebook, Instagram, and Likee - Short Video Community.

TikTok experienced a notable increase in weekly revenue, starting at around $11.2K in late September and peaking at approximately $13.5K by mid-December. Weekly downloads saw an upward trend, reaching 10.1K by the last week of December, while weekly active users fluctuated, peaking at 495K before dropping to 468K at the end of the quarter.

BeReal. Your friends for real. saw a decline in weekly downloads from 9.9K in early October to 2.3K by the end of December. Despite this, weekly active users showed resilience, starting at 53.4K and ending the quarter slightly higher at 61.4K.

Facebook's weekly revenue fluctuated throughout the quarter, starting at $787 and ending at $373. Weekly downloads remained relatively stable, with a slight increase from 3.3K in late September to 4.2K by the end of December. Active user numbers showed a minor increase, from 1.38M to 1.40M over the quarter.

Instagram experienced modest revenue growth, starting at $61 and peaking at $153 by the last week of December. Weekly downloads increased from 2.9K to 5.2K, while active users remained relatively stable, fluctuating around 420K to 430K throughout the quarter.

Likee - Short Video Community showed consistent weekly downloads, growing from 1.5K in late September to 2K by the end of December. Revenue saw minor fluctuations, peaking at $258 in late November. Active users remained steady, averaging around 36K throughout the quarter.

These insights illustrate the dynamic nature of the social app landscape in Lithuania during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.